Family History
The Hirsch Family believe that there are no shortcuts in life.
The Founding
Brothers Jack and Eddie Hirsch purchased a picturesque property with a shared vision of breeding and racing Thoroughbreds. The lush, rolling hills and fertile soil hinted at potential beyond their initial ambitions. Driven by a deep connection to the land, Jack and Eddie immersed themselves in the world of thoroughbreds, laying the groundwork for what would later become a celebrated winery.
Planting the Seeds of Change
Recognizing the unique viticultural potential of their land, Jack planted their first grapevines in 1998. Jack, known for his wholehearted approach, led this endeavour. His meticulous care for the vines and passion for winemaking soon bore fruit, culminating in the harvest of their inaugural vintage in 2001.
Growth and Commercial Success
Jack and his daughter Rosie expanded their focus to commercial wine sales, successfully introducing Hirsch Hill wines to restaurants and bottle shops in the Yarra Valley and Melbourne’s inner suburbs. Rosie’s strategic vision and operational acumen were pivotal in managing and expanding the business.
Expansion and Industry Recognition
During this pivotal period, Rosie’s adept management propelled Hirsch Hill's commercial presence to new heights, solidifying its reputation for quality wines. Concurrently, Jack’s ongoing dedication expanded the vineyard acreage, laying the groundwork for future growth and acclaim within the industry.
A New Era Begins
A new chapter began as Ben Hirsch transitioned to the role of General Manager, infusing Hirsch Hill with fresh energy and innovative strategies rooted in his background in Sales and Marketing within the family business. One of Ben’s initial transformative decisions was to internalise all winemaking operations, culminating in the appointment of Chief Winemaker Peter Mackey in 2022.
Innovation and Expansion
Hirsch Hill conducted its inaugural vintage with Peter Mackey, focusing on small-batch winemaking. The conversion of an old horse stable into a functional winery underscored the innovative spirit of the new era. That same year, Hirsch Wine Group rebranded, retaining the iconic two trees in their logo while modernising the design to reflect their values of excellence, authenticity, and distinction.
State-of-the-Art Facilities
Hirsch Hill’s acquisition of a historical winery in the Yarra Valley, formerly operated by Sticks and Greenstone, marked another significant milestone. The facility underwent renovations and was equipped with Hirsch Hill’s advanced winemaking equipment. This upgraded and versatile facility now supports flexible winemaking processes, catering to both Hirsch Hill’s brand and client winemaking services.
People and Infrastructure
Recognising the importance of skilled professionals, Hirsch hill expanded its team, welcoming experienced industry professional Michael Coggan, and two further winemakers, Tom Belford and Charlie Osborne, along with a Lab Technician and Cellar Hands. This team became instrumental in driving quality, innovation and growth at Hirsch Hill.
Legacy of Hirsch Hill
The Hirsch Hill team continues to uphold the values and legacy of Hirsch Hill, deeply committed to maintaining high-quality standards in their work.
We are an award winning family run vinyard
Hirsch Hill has now moved onto the second generation in the family, as we now continually aim to strive towards developing the best wine possible, relentlessly aspiring to improve and expand the Hirsch Hill Brand.
